The development of your application is finally finished. You have tested it, you find it perfect. Now, it only remains to publish it! Arm yourself with patience, as publishing your app on the blinds will still take a lot of work. You will need to make its app store optimization without which the application, as excellent as it is, will go unnoticed on the market.
Any mobinaute should be able to find your app on the store, no matter if it searches by category or keywords. Your app also needs to catch the attention of the mobile user with a captivating name and icon, and encourage them to download. The ASO is nothing but the art of developing all the elements that bring mobile users to an application and encourages them to download it.
Why the app store optimization is essential to promote an application?
The well-made optmization app store will help you stand out from the competition. Keep in mind that there are 1.3 million apps on the Google Play Store and 1.2 million apps on the Apple App Store. It is true that faced with so many competitors, the app store optimization may be insufficient to attract a lot of users, but neglecting this step, you will immediately condemn your project to failure. The ASO is the bare minimum to give any application of market visibility.
You do not give any chance of success to your project by neglecting the app store optimization. It is the bare minimum to promote an application on the market.
The good news is that the ASO is not very complicated to set up, so you can do it yourself. Feel free to check out this article for all the requirements of the Apple Store and Google Play for the app store optimization.
If you’re a developer and you’re creating an app for a customer, you can include the app store optimization as a separate part of the quote, as well as design and application development, but do not forget to explain to the customer why the
ASO is essential for the success of any IOS application.
Still not convinced of the importance of the app store optimization? Most app creators are primarily concerned with the profitability of their project, so they are looking to optimize the monetization of their application. To monetize an application, it is first necessary to attract and retain users. The ASO, combined with an intense communication campaign around your product, will allow you to attract them. Then, if your app is of interest to them, you will have no difficulty in retaining them.